How palliative care can differentiate hospices in the marketplace

How palliative care can differentiate hospices in the marketplace
Hospice News; by Jim Parker; 6/18/25
Potential referral partners and investors often see palliative care as a value-add for a hospice, home health agency or other provider. Palliative programs are difficult to manage as a standalone business due to the lack of a robust reimbursement model. Most palliative care programs are reimbursed through fee-for-service Medicare, which only covers physician or nurse practitioner services and does not include the full range of interdisciplinary care. Some palliative care is also paid for through Medicare Advantage plans and Accountable Care Organizations (ACO), where care and payment models often vary. But in many cases, providers see those services as a loss leader or as a “feeder” for their hospice programs, Eugene Goldenberg, managing partner from the investment bank Edgemont Partners, said at the Hospice News Elevate conference in Orlando, Florida.