When words matter: NFDA releases groundbreaking communication guide for funeral professionals

When words matter: NFDA releases groundbreaking communication guide for funeral professionals 
National Funeral Directors Association (NFDA), Brookfield, WI; Press Release; 10/27/25 
The National Funeral Directors Association (NFDA) has released “When Words Matter: A Funeral Director’s Guide to Clear and Compassionate Communication,” a groundbreaking, research-driven resource designed to bridge the growing language gap between funeral professionals and the families they serve. ... Available now as a free download at NFDA.org/Research, this new guide is grounded in original NFDA research conducted earlier this year with more than 1,100 U.S. consumers across four generations. ... While funeral professionals have long used terms like “funeral,” “memorial service” and “celebration of life,” the new study revealed that families often define – or misunderstand – these terms in radically different ways. 
Editor's Note: Basic decisions about burial versus cremation usually need to be made before the death. Your interdisciplinary team members need to be up-to-date with this NFDA communication guide, for consistent family information and planning.